Mercari Japan from Overseas: Global App or Proxy, by Country
The Rundown
- Mercari's Global App is live in three markets — the United States (launched June 17, 2026), Taiwan and Hong Kong (both September 2025). Those are the only ones Mercari has announced as of August 2026.
- Everywhere else, buying from Mercari Japan still means a third-party proxy: Buyee at ¥500 per order, Neokyo at ¥350 per item plus packaging, ZenMarket at ¥800 per item on Mercari plus a deposit fee from 1%.
- Mercari states the Global App is cheaper than conventional crossborder purchases because no third-party proxy sits in the middle. It publishes no fee percentage in the announcement, so treat the claim as a claim.
- The Global App reaches Mercari and Mercari Shops in Japan, plus Suruga-ya inventory. It does not reach Yahoo! Auctions, shop counters, shop-exclusive stock or Japanese lottery sales.
- US buyers now have two separate Mercari apps. The US Mercari app is a domestic C2C marketplace; the Global App is the one that shows Japanese listings.
Skip the fee stacking — one all-in quote, bought directly in Japan. Send a want list →
Contents
Ask this question in 2024 and there was one answer: no, use a proxy. That is no longer true for everyone. As of August 2026, whether you can buy from Mercari Japan directly depends on where you live — Mercari’s own Global App reaches Japanese listings in the United States, Taiwan and Hong Kong, and every other country still routes through a third-party proxy service. Nearly every English guide on this topic still says “you need a proxy, full stop.” That is now out of date for three markets and still correct for the rest of the world.
Can I buy from Mercari Japan from overseas?
Yes — but the route is decided by your address, not by your card. Here is the whole decision in one table, based on what Mercari has announced on its own press pages.
| Where you live | Your route to Mercari Japan | What that means |
|---|---|---|
| United States | Mercari Global App (live since June 17, 2026) | Buy Japanese listings directly in Mercari’s own app. No third-party proxy in the middle. |
| Taiwan | Mercari Global App (live since September 2025) | Same direct route; Taiwan was one of the first two markets. |
| Hong Kong | Mercari Global App (live since September 2025) | Same direct route; crossborder buying opened there in May 2025. |
| Everywhere else | Third-party proxy (Buyee, Neokyo, ZenMarket and others) | A Japanese intermediary buys, receives and forwards. Published per-order or per-item fees apply. |
One caveat on that last row, and it matters: Mercari has announced three Global App markets, and we could not confirm any others on a Mercari page as of August 2026. Mercari says it aims to reach over 50 countries and regions by 2028 and more than 100 markets in the mid-to-long term, but it has not published which ones come next or when. If a site tells you the Global App works in your country and Mercari’s press page does not, believe the press page.
Is the Mercari Global App available in my country?
The short version: three markets, and a stated ambition. Here is how Mercari actually got here, which is the fastest way to judge how quickly a fourth market might arrive.
| When | What happened |
|---|---|
| November 2019 | Mercari opens crossborder sales to over 100 countries — through proxy service operators, not its own app |
| August 2024 | Taiwan crossborder launches; “Mercari x Japan” appears inside the US Mercari app |
| May 2025 | Hong Kong crossborder launches |
| September 2025 | The Mercari Global App launches, in Taiwan and Hong Kong |
| December 2025 | Capital and business partnership concluded with Suruga-ya, adding its inventory |
| June 17, 2026 | Global App launches in the United States, the third region |
| By 2028 | Mercari’s stated target: over 50 countries and regions |
Note what the 2019 row means for everyone outside the three live markets. Mercari’s crossborder business has technically served 100-plus countries for years — but it served them through proxy operators. That is the layer the Global App removes, and it has only been removed in three places so far.
US buyers: you now have two Mercari apps, and they are not the same
This is the one that actually costs money, and it is new.
⚠️ Check which app you are in before you buy
The US Mercari app, launched in 2014, is a consumer-to-consumer marketplace for items inside the United States. The Global App is the one that shows listings from Mercari and Mercari Shops in Japan. Search "Pokemon card" in the wrong one and you get a US reseller's marked-up copy of the same Japanese card, shipped domestically, with none of the Japan-side price advantage you opened the app for.
Mercari itself frames the two apps as serving different jobs: the US app centered on C2C transactions within the US, the Global App tailored to crossborder transactions. The bridge between them is going away — the Mercari x Japan feature that had let US app users search Japanese listings since August 2024 is being integrated into the Global App. So the habit of tapping “Japan” inside the old app is the exact habit that will quietly stop working.
Do I still need a proxy for Mercari?
Outside the US, Taiwan and Hong Kong: yes, and nothing about the Global App changes your math. Inside those three: no, not for Mercari — but possibly still for everything else you want.
Here is the honest cost comparison. The proxy figures are published rates we verified against each company’s own fee page; the Global App column is deliberately empty of numbers, because Mercari published none.
| Route | What you pay the middleman | What is published |
|---|---|---|
| Buyee | ¥500 flat per order, plus a ¥0–500 guarantee plan | Full fee page, plus per-order domestic shipping |
| Neokyo | ¥350 per item, plus packaging from ¥500 | Full fee page; packaging is weight-based |
| ZenMarket | ¥800 per item on Mercari, plus a Funds Deposit Fee from 1% | Full fee page; the deposit fee scales with card value |
| Mercari Global App | No third-party proxy fee | Mercari states it is “cheaper than conventional crossborder purchases” — no rate or percentage given in the announcement |
💡 How to read that last row
"No proxy fee" is a real structural difference, not marketing — there is genuinely one fewer company taking a cut. But an unpublished cost is not a zero cost. Price an actual basket in the app, all the way to the final total, before you assume it beats a ¥500 flat fee.
Where the proxy fee structures really hurt is a want list spread across many sellers, since Buyee bills per order and the per-item services bill per item. We broke that down in detail in what the headline proxy rate hides — the shape of your basket decides more than the advertised rate does.
Mercari also puts three things on the Global App’s side of the ledger that proxies generally do not include: a full inspection process in which Mercari checks all items before shipping, in-app package tracking, and a free compensation service for damage or loss in transit on all items. Note carefully what that inspection is and is not — Mercari describes an optional authentication service, where purchased items are authenticated and only items that pass can be sent to buyers, as a planned feature, not a live one. Same for the auction and pre-order features. Do not buy a raw vintage card on the assumption that authentication is already switched on.
What the Global App does not solve
Direct access is a real upgrade. It is also narrower than “you can now buy from Japan.”
✅ Still outside the Global App's reach
- Yahoo! Auctions. A different company's platform, and where most vintage, graded and bulk-lot Japanese cards actually trade.
- Physical shop counters and shop-exclusive stock. Tokyo shop inventory is not listed on Mercari, and the good singles often never leave the case.
- Japanese lottery sales. Publisher and retailer lotteries run on their own sites under their own residency rules.
- Asking the seller a question in Japanese before you buy. The single highest-value action on a raw card, and it happens on the Japanese platform, in Japanese, before payment.
That last one deserves a sentence of its own, because it is the difference between a card that arrives as described and a card that does not. Japanese listings describe condition in shorthand, and the photos rarely show corners, edges or surface properly. Getting one specific extra photo before you commit is the cheapest insurance in this hobby — and it is a thing you do in the seller’s language, on the seller’s terms. We covered exactly how the Mercari and Yahoo! question boxes work, and which proxies will relay a question at all. Two of the four big services flatly will not.
🗼 What we can do about this
Direct access only helps if you live in one of three countries and the card is on Mercari. If you are outside the US, Taiwan and Hong Kong, or the card sits on Yahoo! Auctions, on a Tokyo shop shelf, or behind a Japanese listing you need someone to actually read and question in Japanese, we buy it here and ship it to you. Send the want list and we come back with one total up front — item cost, our fee, and tracked shipping — before anything is bought.
The Tokyo Sourcing Desk is our own service. Editorial policy.
If you are weighing which Japanese platform your card even lives on before you worry about the route, start with our comparison of Mercari versus Yahoo! Auctions for cards. Picking the wrong platform is a more expensive mistake than picking the wrong app.
Does the Global App change customs and duty?
No. Removing a proxy removes a Japanese intermediary; it does not remove your own country’s border. Import duty, sales tax or VAT, and any handling fee your carrier charges on delivery are set by where the parcel lands, not by who bought it in Japan. A parcel that arrives from the Global App and a parcel that arrives from Buyee cross the same line under the same rules.
That is worth saying plainly because the “cheaper” framing invites people to skip the landed-cost math entirely. Whatever route you take, the number that matters is the total on your doorstep — see how import tax and customs actually work on cards from Japan and add it before you compare anything.
The one-line version
If you are in the US, Taiwan or Hong Kong, the Global App is now the default route to Mercari Japan and you should confirm you are in the right app before you buy. Everywhere else, as of August 2026, nothing has changed: proxies, published fees, same math as last year. And in every market, the Global App reaches Mercari — not all of Japan.
Frequently asked questions
Can I buy from Mercari Japan from overseas without a proxy?
In three markets, yes. Mercari launched its own Global App in Taiwan and Hong Kong in September 2025 and in the United States on June 17, 2026, and it lets buyers browse and purchase items from Mercari and Mercari Shops in Japan directly. Outside those three markets, Mercari has not announced Global App availability as of August 2026, so a third-party proxy service remains the route.
What does it cost to buy from Mercari Japan from overseas?
Through a proxy, the fee is published and predictable: Buyee charges a flat ¥500 per order, Neokyo ¥350 per item plus packaging from ¥500, and ZenMarket ¥800 per item on Mercari plus a Funds Deposit Fee starting at 1% of what you load. Through the Global App there is no third-party proxy fee, and Mercari says this makes it cheaper than conventional crossborder purchases — but the announcement gives no percentage or figure, so you should price a real basket in the app before assuming a number. International shipping, import duty and sales tax are separate from all of this either way.
Is the Mercari Global App the same as the US Mercari app?
No. The US Mercari app, launched in 2014, is a marketplace for consumer-to-consumer transactions inside the United States. The Global App is built for crossborder purchases and shows listings from Mercari and Mercari Shops in Japan. The Mercari x Japan feature that had let US app users reach Japanese listings since August 2024 is being folded into the Global App.
Does the Global App cover Yahoo! Auctions?
No. Mercari's announcement describes the Global App as giving access to items from Mercari and Mercari Shops in Japan, along with Suruga-ya inventory through a partnership concluded in December 2025. Yahoo! Auctions is a separate company's platform, and most vintage, graded and bulk-lot Japanese cards trade there. If your want list touches Yahoo! Auctions, you still need a proxy or a person in Japan even if you live in a Global App market.
Which countries will the Global App expand to next?
Mercari has not published a next-country list. It has stated a target of launching the Global App in over 50 countries and regions by 2028, and more than 100 markets over the mid-to-long term. Anything more specific than that is speculation, so check Mercari's own press page rather than trusting a blog's country list.